Juicy Couture
Juicy Couture is one of the
world’s famous international fashion brands for personal wear and perfumes; the
company manufactures its products for the men, women and children categories
and the product line focus is on casual and wear as well as identity creation
and enhancement. Juicy Couture’s products include such items as sunglasses,
bags, purses, casual readymade clothing and perfumes. The products are retailed
in all major metropolitan outlets across the USA. Such as Lord & Taylor,
Neiman Marcus, Bloomingdales, Nordstrom’s and Saks Fifth Avenue as well as
other specialty stores.
Juicy Couture was founded
in 1994 at Arleta California by Gela Nash Taylor and Pamela Skaist-Levy; the
company was later bought over by Liz Claiborne. Today the company is a USD $288
million behemoth and is noted for its terrycloth and velour tracksuits and
velour handbags, apart from its apparel and perfume categories.
Womens Juicy Couture Track Suit Sweatsuit Outfit L XL
$46.00 (3 Bids) Time Left: 15m |
| Juicy Couture White Intimates 2 pc Underwear Set NWT L
$34.95 
Time Left: 16m |
| Juicy Couture Womens Velour Snap Cargo Pants Sz.M
$20.01 (10 Bids) Time Left: 26m |
| Juicy Couture Terry Dog Carrier
$250.00 (0 Bids) Time Left: 27m |
| New JUICY COUTURE Cool Green Retro Phone Charm
$49.99
Time Left: 32m |
| NEW SEXY JUICY COUTURE PINK LOUNGE PANTS LACE TRIM TANK
$10.50 (8 Bids) Time Left: 33m |
| JUICY COUTURE WINE&PINK DIAPER BAG
$100.00 (1 Bids) Time Left: 35m |
| JUICY COUTURE T-SHIRT~JUICY ICE OFF THE SHOULDER TEE~S
$7.08 (6 Bids) Time Left: 38m |
| NWT Juicy Couture Velour Demi Signature Handbag Purse
$120.00
Time Left: 42m |
| NEW JUICY COUTURE OPEN PLATFORM SZ 7.5B IN GOLD
$19.99 (0 Bids) Time Left: 44m |
| JUICY COUTURE ANKLE BOOT SIZE 11M
$49.99 (1 Bids) Time Left: 44m |
| Authentic Juicy Couture Sm Fur lined Hoodie jacket
$46.09 (5 Bids) Time Left: 45m |
| Juicy Couture Kimono Baby Doll Bodice Top:NWT:Med: $188
$79.00 $99.00
Time Left: 45m |
| NWT Juicy Couture Velour White Bag, Super Cute!
$59.99 (1 Bids) Time Left: 45m |
| **JUICY COUTURE BLACK LEATHER CLUTCH PURSE BAG WALLET**
$59.05 (19 Bids) Time Left: 48m |
| JUICY COUTURE womens black TRACKSUIT small S
$43.75 (27 Bids) Time Left: 56m |
| Womens capri Jeans"JUICY COUTURE"SZ 28 NWOT
$40.00
Time Left: 1h 1m |
| JUICY COUTURE STARTER CHARM NECKLACE WITH BOX
$14.99 (1 Bids) Time Left: 1h 2m |
| Elizabeth Arden Juicy Couture Versace UR Waterford+MORE
$6.50 (7 Bids) Time Left: 1h 4m |
| JUICY COUTURE LARGE SAFETY PIN PURSE BAG DECORATION
$4.99 (1 Bids) Time Left: 1h 5m |
Juicy Couture’s advertising
budget covers a wide range of press, audio-video and mega-poster releases. However,
on analysis, one finds that the company has fine-tuned a string of captive
slogans that have proved instrumentally penetrative to an audience whose
socio-intellectual orientation is towards casualness and identity creation. To
do this, Juicy Couture annually invests substantially on marketing and
publicity research bringing in its wake enormous amounts of feedback
informational inputs for the future refinement of its publicity messaging. This
result if this feedback is the originality, manufacture and development of a
novel and creative product line. To protect this originality and authenticity,
JC label tags its products with certain predefined colors and metal engravings,
depending on the type of manufactured product.